Hoodaya

Hoodaya 

The Hoodaya is a unique fusion of traditional modesty and modern style. This innovative garment combines the classic abaya silhouette with a comfortable hood, offering a contemporary twist to your modest wardrobe. Tailored from premium fabric, it ensures both comfort and sophistication. Elevate your modest closet with this effortlessly versatile abaya. It is the most important piece we have created to date considering we live in a world where hijab is being banned and Muslim woman are being targeted. With this abaya you are hidden in plain sight. It is a Bisht cut butterfly style jacket with poppers to close - covering all of a woman’s body shape. It has deep pockets and a structured hood.

Each piece is embroidered with 33:59 referring to the ayah in the Quran where Allah swt commands the believing woman to observe the hijab. On the sleeve are the words ‘Hidden in plain sight’.